The life of a marketer is chaotic

The rise of content-based marketing has created complexity. There are many moving parts, with no normalized analytics.
Nudge is an elegantly designed piece of software to assess every moving part of your campaign, see what is working and what needs refinement and optimization.

Optimize on-the-fly

No more waiting for publisher reports to come back. Nudge has eliminated latency, allowing you to back content that is performing well, and allocate spend more efficiently. Time is money, and we’ve engineered a nimble experience for marketers that need real-time information.

Normalized metrics

Instead of a variety of metrics from different publishers, Nudge gives you normalized metrics built for purpose as native requires a blend of content, social and advertising KPIs, delivered quickly.

No bot traffic

Nudge only shows you humans that are interacting with your content. We eliminate all bot traffic to give you a clear picture of content performance.

Managed Service

You can fully manage Nudge campaigns yourself but should you want some help with extra reports, our attentive, agency trained teams will provide the best client service you’ll ever receive from a technology company.

Attribution

The ultimate proof point, identify what content is driving conversion from which traffic sources, to drive better results.

Distribution Optimization

Distributing content is a game of cat and mouse, not all clicks are created equally. With Nudge, you can optimize to post-click metrics - so no more clicks wasted.

Real-time campaign dashboards

The Nudge Dashboard has no latency, there’s no need to wait for publisher reports to be emailed in.

See comprehensive, normalized metrics for your content such as reach, average attention minutes, scrolled, engagement, and more.

Native can convert: Here’s how

A recent campaign for a healthcare provider saw native content converting to action.

This included:

Which content converted; which distribution partners were most fruitful; and average time to convert.

The client learned that one piece of content accounting for 40 percent of conversations, and backed the winning horse by allocating more spend.

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Partnered

Nudge partnered with leading publisher the Atlantic to represent a leading healthcare provider.

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Attribution

Atlantic partnered with Nudge to innovate around attribution, to understand what measurable actions that happened after people consumed the content.

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Integration

By integrating Nudge, The Atlantic learned what was performing in real-time, from an easy-to-use dashboard.

How Nudge Pays for itself for Advertisers

The challenge of bringing on any new vendor is understanding how it adds value to what you’re already doing. The ultimate stress test is how a vendor helps pay for itself and generates a greater ROI. Read More

by Gustuf Stenlund, March 14, 2017